Xbox, Zoom come to LG’s vehicle software platform: play games and video chat in your car

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• Turning cars into personalized living and work spaces
• Xbox cloud gaming arrives in the dashboard
  • What riders need to play
• Zoom brings meetings and calls on the move
  • How Zoom will operate in cars
• Where this fits in LG’s software strategy
• Current installs and automaker partnerships
• What consumers should expect next

LG Electronics is ramping up the in-car experience by linking its automotive platform with Zoom and Microsoft’s Xbox, a move that aims to make vehicles more like personal living rooms and workspaces. The partnerships expand webOS-powered services and signal a push toward richer entertainment and productivity options for drivers and passengers.

Turning cars into personalized living and work spaces

LG says its goal is to transform vehicles from simple transport into user-centered environments. The company plans to roll out its webOS-based Automotive Content Platform to millions of cars. LG targets deployment in 20 million vehicles by 2030, tying entertainment and productivity into its broader vehicle software vision.

Xbox cloud gaming arrives in the dashboard

Cloud gaming will be embedded directly into LG’s content platform. That lets passengers stream titles without a console inside the car.

What riders need to play

• A valid Xbox Game Pass Ultimate subscription.
• A compatible Bluetooth controller.
• Reliable internet access in the vehicle.

With those three elements, users can access hundreds of games and carry save data and progress across devices. Cloud gaming integration brings console-level entertainment to the back seat.

Zoom brings meetings and calls on the move

LG’s platform will include Zoom services to support both work and casual calls inside vehicles. The functionality differs by driving state to keep safety in focus.

How Zoom will operate in cars

• Video conferencing available when the vehicle is parked.
• Voice-only meetings possible while the car is moving.

Executives from Zoom frame the tie-up as a step toward making cars reliable mobile collaboration hubs. The integration is meant to keep people connected without disrupting safety.

Where this fits in LG’s software strategy

The partnerships support LG’s push into software-defined vehicles. The Automotive Content Platform sits alongside LG AlphaWare, the company’s broader suite of software and services for automakers.

• AlphaWare includes advanced driver assistance tools.
• It offers augmented reality navigation and other cockpit features.
• Streaming apps such as Netflix, Disney+ and YouTube are already integrated.

These layers are designed to give automakers a ready-made ecosystem for in-vehicle services. LG is betting that software and content will drive the next era of automotive differentiation.

Current installs and automaker partnerships

LG’s Automotive Content Platform first appeared in South Korea in 2023. Early models included Hyundai Motor Group’s Genesis GV80 and GV80 Coupe.

Last year, the system expanded into select Kia vehicles in South Korea and parts of Europe. Media reports say LG is also in talks with other major manufacturers, including Honda, to broaden its software footprint.

What consumers should expect next

Users can look for built-in streaming, cloud gaming, and integrated conferencing as automakers adopt LG’s platform. The experience depends on vehicle hardware, connectivity, and the partners a given automaker chooses to include.

• Expect richer multimedia options in higher-tier trims first.
• Connectivity packages and subscriptions will affect functionality.
• Automaker partnerships will determine regional availability and timing.