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After almost sixty years in the shadows, the storied British brand Phelon & Moore is roaring back onto the European motorcycling scene—surprising even the most seasoned enthusiasts. Following its disappearance from the market in 1967, few expected this legend to return. But thanks to a 2022 investment, Phelon & Moore is back in the spotlight with a vengeance, debuting a series of new models at EICMA Milan 2024 and causing quite a stir. Whispers abound: Is France the next stop for this legendary comeback?
Phelon & Moore: A Resurrection on Two Wheels
The name Phelon & Moore reverberates through European motorcycle history. Established in 1904, this classic British company thrilled generations with its machines before vanishing in 1967. But like a phoenix in a leather jacket, it’s been reborn, powered by an investment fund that relaunched the brand in 2022. This revival was impossible to ignore at EICMA Milan 2024, where Phelon & Moore wowed visitors with a brand-new lineup. The sense of excitement is palpable—aficionados and casual riders alike are buzzing about a legacy renewed, and there’s growing hope these fresh machines could soon make their way to French roads.
Fresh Faces, Classic Flair: The New Model Range
This rebirth is far from a nostalgia trip. Yes, the new motorcycles are produced in China, but Phelon & Moore has been careful to infuse modern builds with historical style. The EICMA event featured a compelling cast, including:
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- Two custom Panther versions
- The trail-ready Capetown model
- Two brand-new Panthette scooters
The Panther name, in particular, strikes a chord; long cherished by diehard lovers of the marque, it’s back and boasting the kind of unique charm that defined its ancestors.
So, what’s under the hood (or rather, the tank)? The two Panther variants—dubbed C and S—are fitted with 573 cm³ V-twin engines capable of 55 horsepower at 8,500 rpm, with maximum torque figures hitting 48.5 Nm at 6,500 rpm. If you’re a fan of chopper aesthetics, the Panther C is right up your alley, turning heads on the boulevard. Prefer a minimalist look? The Panther S brings bobber styling to the fore, combining retro vibes with stripped-back cool.
But the pack doesn’t stop there. Enter the Capetown, a trail bike available in 7S and 7X models. Each sports a 693 cm³ twin-cylinder producing an impressive 74 horsepower and 68 Nm of torque at 6,500 rpm. Highlights include a single-sided swingarm, a 19-inch front wheel for tackling varied terrain, and a 7-inch TFT connected dashboard—a clear sign that Phelon & Moore isn’t content to bask in history alone. There’s modern tech throughout, blending tradition with up-to-date features.
Panthette Scooters: Urban Versatility with Phelon & Moore DNA
Phelon & Moore hasn’t forgotten scooter lovers, launching two Panthette models—X and S—catering to city dwellers and weekend roamers alike. Available in both 125 cm³ and 300 cm³ configurations, these scooters were designed to tick all the boxes for urban mobility:
- The Panthette X tips its hat to the likes of the Honda X-ADV, offering a robust, versatile design fit for adventure or daily grind.
- The Panthette S is all about urban flair, a perfect fit for those who want their commute with a side of style.
Both promise practicality, efficiency, and a contemporary elegance that proves a legendary name can keep up with the times.
When—and Where—Will You See One?
Phelon & Moore’s revival is officially underway in Italy, where new models are already attracting attention. However, there’s a lingering question mark over France. While the anticipation among French bikers and collectors is mounting, there’s currently no official importer to bring these machines across the border. Still, with the rising demand for electric vehicles and the return of iconic brands in Europe, optimists are betting that these motorcycles and scooters may soon appear not only in France but across other European countries as well.
For lovers of both vintage and modern motorcycles, Phelon & Moore’s return is more than a comeback story—it’s the opening of an exciting new chapter. If you’ve ever wanted a legendary badge with a contemporary twist, this may well be your moment. Keep your eyes peeled—and your garage ready.



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